Publicity & Media Relations
Coverage built on real relationships.
Getting your story in front of the right journalists takes more than a press release blasted to a list of hundreds. It takes someone who knows what reporters actually want, when they want it, and how they need it.
I build genuine, working relationships with media across Seattle, the Pacific Northwest, and nationally, then use those relationships to get my clients meaningful coverage.
What is media relations & publicity?
This is what most people picture when they think of PR. At its core, it's the work of connecting your business with the reporters, editors, and content creators who can tell your story to the right audience.
I write maybe three press releases in a year across all my clients combined. Everything else is personal.
Why my approach works.
I spent years as a journalist, so I know what makes a reporter open a pitch and what makes them hit delete.
Personalized and direct with media.
Instead of one generic release, I write one-on-one pitches to individual reporters or influencers. I know what they've covered, the section they write for, and the kinds of stories they gravitate toward. Then I give them a few tailored angles, so they can quickly see what my client offers and picture the story they'd want to write.
Building real media relationships.
This work can't just be done from behind a computer screen. So I'm meeting reporters for coffee and lunch, bringing them products to try, and inviting them to events and media tours. Over time that becomes a real working relationship: they trust me to bring them good stories, and I trust them to tell my clients' stories well.
Trust and known expertise.
The best compliment I get is when a reporter texts me directly asking if I have a client who'd fit a segment, or telling me they'd like to work together again. That trust means I can often just pick up the phone or send a text when something's a fit.
What makes me different.
I'm not an agency. I've worked at several, and this isn't that.
I take on only a few clients at a time and forge deep relationships rather than running a press release mill. You won't be handed off to a team of five or six people. You'll always know who is pitching your story and how. Media know me, and I know media, because I love the work.
How it connects to my other services.
Because this work is so personal, it often overlaps with what I do elsewhere. Strong media relationships pair naturally with media tours, strategic partnerships, and spokesperson training, so your clients present their best when the moment arrives and reporters get the great stories they're looking for.
A Personal Approach, Every Time.
My name is on the door, and so is my client's. Their reputation, their brand, their livelihood: I don't take that lightly. I only work with reporters and content creators who bring that same level of care.
Let’s tell your story.
If you've got a story worth telling, let's get it in front of the right people.
Coverage built on real relationships.
Getting your story in front of the right journalists takes more than a press release blasted to a list of hundreds. It takes someone who knows what reporters actually want, when they want it, and how they need it.
I build genuine, working relationships with media across Seattle, the Pacific Northwest, and nationally, then use those relationships to get my clients meaningful coverage.
What Is Media Relations and Publicity?
This is what most people picture when they think of PR. At its core, it's the work of connecting your business with the reporters, editors, and content creators who can tell your story to the right audience.
I write maybe three press releases in a year across all my clients combined. Everything else is personal.
Why My Approach Works
I spent years as a journalist, so I know what makes a reporter open a pitch and what makes them hit delete.
Instead of one generic release, I write one-on-one pitches to individual reporters. I know what they've covered, the section they write for, and the kinds of stories they gravitate toward. Then I give them a few tailored angles, so they can quickly see what my client offers and picture the story they'd want to write.
This work can't just be done from behind a computer screen. So I'm meeting reporters for coffee and lunch, bringing them products to try, and inviting them to events and media tours. Over time that becomes a real working relationship: they trust me to bring them good stories, and I trust them to tell my clients' stories well.
The best compliment I get is when a reporter texts me directly asking if I have a client who'd fit a segment, or telling me they'd like to work together again. That trust means I can often just pick up the phone or send a text when something's a fit.
What Makes This Different
I'm not an agency. I've worked at several, and this isn't that.
I take on only a few clients at a time and forge deep relationships rather than running a press release mill. You won't be handed off to a team of five or six people. You'll always know who is pitching your story and how. Media know me, and I know media, because I love the work.
How It Connects to My Other Services
Because this work is so personal, it often overlaps with what I do elsewhere. Strong media relationships pair naturally with media tours, strategic partnerships, and spokesperson training, so your clients present their best when the moment arrives and reporters get the great stories they're looking for.
A Personal Approach, Every Time
My name is on the door, and so is my client's. Their reputation, their brand, their livelihood: I don't take that lightly. I only work with reporters and content creators who bring that same level of care.
Let's Get Your Story Told
If you've got a story worth telling, let's get it in front of the right people.
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