Strategic Partnerships
Reach the audiences traditional media can't.
Most PR firms stop at the press release and the media list. A strategic partnership takes a more creative route, putting your product or story directly in front of the specific audience most likely to care about it.
I identify and build partnerships between your business and other organizations, brands, and content creators across the US, opening up reach you couldn't get through traditional channels alone.
What is a strategic partnership?
A strategic partnership pairs your business with a like-minded organization to get your product or message in front of a niche audience. It might mean placing your product inside another company's promotional kit, sending it to thousands of the right people at once. It might mean a collaboration with an influencer: an experience or a trip in exchange for coverage across their social channels or newsletter. The form changes with the goal, but the idea stays the same: get you in front of the people most likely to care.
How I build partnerships that work.
This kind of work takes more imagination than a standard media campaign. It's less about pitching the same list of reporters and more about spotting an unexpected connection and making it happen. Each partnership starts with a simple question: who already has the audience you're trying to reach? From there, I handle the outreach, the terms, and the follow-through.
The right match.
I look for organizations and creators whose audience overlaps with yours, not just anyone willing to say yes.
Fair exchange for both sides.
Whether it's a paid placement or a trade, I structure the arrangement so both partners get real value.
Reach beyond the obvious.
Newsletters, product kits, niche communities, physical experiences: I look past the standard media list for the placements that actually move the needle.
Full follow-through.
I manage the relationship from the first conversation to the final placement, so nothing falls through.
Who it’s for
Strategic partnerships work well for businesses trying to reach a specific, well-defined audience:
Food &
Beverage
Looking to get products directly into customers' hands.
Health &
Wellness
Trying to reach doctors, chefs, or other specialists.
Hospitality & Lifestyle
Brands looking for content creator collaborations.
Niche Audience Businesses
That general media coverage doesn't fully reach.
What to expect
We start with a conversation about who you're trying to reach and what kind of partnership makes sense for your business. From there, I identify the right partners, manage the outreach, and handle the relationship through to placement.
I'm based in Seattle, working with clients across the Pacific Northwest and nationwide. I take on a small number of clients at a time, so you get my attention from the first conversation to the last follow-up.
Let’s build your next partnership.
If there's an audience you haven't been able to reach through traditional PR, let's find the right partner to get you there.
Reach the Audiences Traditional Media Can't
Most PR firms stop at the press release and the media list. A strategic partnership takes a more creative route, putting your product or story directly in front of the specific audience most likely to care about it.
I identify and build partnerships between your business and other organizations, brands, and content creators across Seattle and the Pacific Northwest, opening up reach you couldn't get through traditional channels alone.
What Is a Strategic Partnership?
A strategic partnership pairs your business with a like-minded organization to get your product or message in front of a niche audience. It might mean placing your product inside another company's promotional kit, sending it to thousands of the right people at once. It might mean a collaboration with an influencer: an experience or a trip in exchange for coverage across their social channels or newsletter. The form changes with the goal, but the idea stays the same: get you in front of the people most likely to care.
How I Build Partnerships That Work
This kind of work takes more imagination than a standard media campaign. It's less about pitching the same list of reporters and more about spotting an unexpected connection and making it happen. Each partnership starts with a simple question: who already has the audience you're trying to reach? From there, I handle the outreach, the terms, and the follow-through.
-
The right match. I look for organizations and creators whose audience overlaps with yours, not just anyone willing to say yes.
-
Fair terms for both sides. Whether it's a paid placement or a trade, I structure the arrangement so both partners get real value.
-
Reach beyond the obvious. Newsletters, product kits, niche communities, physical experiences: I look past the standard media list for the placements that actually move the needle.
-
Full follow-through. I manage the relationship from the first conversation to the final placement, so nothing falls through.
Who It's For
Strategic partnerships work well for businesses trying to reach a specific, well-defined audience:
-
Food and beverage brands looking to get products directly into customers' hands
-
Health and wellness businesses trying to reach doctors, chefs, or other specialists
-
Hospitality and lifestyle brands looking for content creator collaborations
-
Any business with a niche audience that general media coverage doesn't fully reach
What to Expect
We start with a conversation about who you're trying to reach and what kind of partnership makes sense for your business. From there, I identify the right partners, manage the outreach, and handle the relationship through to placement.
I take on a small number of clients at a time, so you get my attention from the first conversation to the last follow-up.
Let's Build Your Next Partnership
If there's an audience you haven't been able to reach through traditional PR, let's find the right partner to get you there.
[Book a Consulting Session] or [Get in Touch]